Videos are an inseparable part of marketing and branding globally today. This is more than true in places like Dubai. Brands are using different videos, from drone shots to hyper-personalized narratives, AI, and AR videos to promote themselves.
Naturally, not every brand has the in-house resources to do all these things themselves. That’s why they hire a video production agency in Dubai. These agencies are organizations that professionally shoot many different types of videos.
They employ different professionals, each of them with their own skillset, from shooting, editing, special effects, and post-processing. They act upon your given brief and produce the final result.
But what do these agencies do, and how can videos help you in driving conversions? Let’s learn below.
Why Video Matters in Driving Conversions?
Videos play an important role in helping businesses increase their CTR, engagement, and influence their customers’ purchase intent.
For instance, video content helps brands increase their CTR by 41%.
CTR refers to Click Through Rate. It denotes the ratio of the number of people who clicked on the video after it was shown to them.
Engagement refers to the number of likes, comments, and/or shares that a webpage or video receives. This metric varies as per the platform you’re using.
Custom purchase intent refers to the intention of the customer to purchase your product or service. Videos can help influence your customers to purchase your product or service. As per available data, 87% of marketers say that videos helped them boost their sales.
Let’s now understand the role of a video production agency in Dubai and how it can help you grow below.
What are the Various Roles of a Video Production Agency?
A Dubai production agency plays many roles, which help it adhere to your given brief, as seen below. These roles can be divided into the pre-production, production, and post-production stages.
Pre-Production
During the pre-production stages, the agency plans and scripts the video they will shoot after listening to your brief.
After you contact the video production agency and schedule a meeting, they will first listen to your brief. You will have to provide all essential details. These will include the length, type of video, your vision, your audience, your business goals, and your preferred platform.
Once you’ve provided all the input, they will begin planning and scripting the shoot. This stage will involve multiple scripts. They will keep you updated about their scripts, during which you can suggest any revisions as you see fit.
After you’ve agreed on the script, the video production agency in Dubai will begin storyboarding. This involves drawing visual representations of each part of the video and the character’s placement and position.
These storyboards are vital to shooting the videos. Doing all these things by yourself would have been intimidating, while the agency has the experience and expertise.
Production
The production stage involves shooting the video. It involves the use of professional-grade cameras, lighting, and sound equipment.
Prior to this, the crew of the agency starts choosing actors from within their agency or searching for them.
They share these updates with you as well, and you can agree to or veto the choice of the actors. After the script has been finalized, the crew starts shooting the film. They use the best lighting and backdrop for the film.
Depending on the nature of the shoot, they either opt for their own studio or go outdoors. So by hiring a video production agency in Dubai, you do not have to worry about any of these aspects separately.
Post-Production
During the post-production stage, the agency selects and compiles the best shots to create a conversion-centric video.
They tailor the content as per the relevant platform, such as YouTube, Instagram, TikTok, and LinkedIn. For instance, Instagram reels require a 9:16 aspect ratio and a 1920x1080p resolution.
| Platform | Required Aspect Ratio and Resolution | Required Scroll-Stopping Elements |
|---|---|---|
| 9:16 aspect ratio 1920x1080p resolution | Hook in the first 2 seconds (can be a clip, audio, etc.) Trending audio Transitions Snappy tone | |
| YouTube | 16:9 aspect ratio for PCs | Attractive thumbnails |
| TikTok | 9:16 aspect ratio for mobile screens (YouTube shorts) 1920x1080p resolution | Scroll-stopping hook Jump cuts, transitions, scene changes Hook in the first 3 seconds Question answer format (posing a question in the beginning and answering it in the end) TikTok library sound effects, trending audio, transitions |
| 1:1 or 4:4 aspect ratio 1920x1080p resolution | Hook in the first 3 seconds Statement followed by proof Value-added, B2B-oriented information |
Table 1: How a Video Production Agency in Dubai Optimizes Videos For Each Platform
Apart from that, they also utilize their in-house copywriters to write attractive captions and copy. These copies and captions are short, catchy, and conversion-oriented, with the right keywords.
Let us now consider the types of conversion-centric videos that a video production agency in Dubai will create for you.
What Type of Conversion-Focused Videos Do Agencies Create?
You can expect the following type of conversion-centric videos from a professional video agency in Dubai:
Product Demos
Product demos refer to videos that showcase all the information about a product. These videos demonstrate how a product can be assembled, used, and again disassembled, if applicable. For example, say you own a drone-selling business.
The product demo videos on your page will show a person unboxing your drone, powering it, and then flying it.
Explainer Videos
Explainer videos seek to talk about the product in detail. They help customers and viewers gain more confidence in the product.
By using explainer videos, you’ll be in the league of 72% companies that use these videos to improve their sales. Explainer videos can be animated as well, for further visual simplicity.
Customer Testimonials
Customer testimonial videos are audio-visual clips wherein your customers talk about for your brand or service. These videos help other customers gain trust in your brand. In fact, using these review videos can increase your sales by 270%.
Social Media Ads
A video production agency in Dubai will shoot social media ads for you to help increase your reach. These videos are useful if you’re a small business looking to scale or launching a new product.
Social media ads increase your conversion by 7%.
How to Choose the Right Video Production Agency?
You can choose the right agency for video production in Dubai by considering the following factors:
| Factor | What You Should Check? | Why Should You Check This Factor? |
|---|---|---|
| Industry experience | How many years has the agency spent in the business | Tells you whether they can handle various requirements or not |
| Creative portfolio | Whether they have different types of videos | Tells how whether they can be creative or not |
| ROI | How much their services cost versus the returns you’re getting (can be determined from previous customers) | Will help you plan your budget |
| Customer testimonials | Whether they’re positive or not, what they’re saying | Tells you about their reputation |
| Additional Services | Whether they also provide digital marketing, SEO and more | You can gain a cost-effective marketing solution |
Table 2: What You Should Check For Before Hiring A Video Production Agency In Dubai?
Ready To Boost Conversions With High-Impact Videos?
Hiring a video production agency in Dubai for your brand will help you get attractive, strategic, and conversion-oriented videos. You can grow your reach with the help of these videos and dominate your industry.