Digital Marketing in Competitive Business
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The Role of Digital Marketing Companies in Dubai’s Competitive Market
Dubai has globally established itself as a prominent base for businesses desiring expansion in their operations and client base. It was ranked 8th in the Global Financial Centres Index (February 2020). Dubai enjoys hyper-connectivity across Asia, Africa and Europe. The city provides a wide regional market to business firms who dream of becoming an international brand, in the coming years.
The economic stability, advanced infrastructure and business-friendly environment develops a competitive landscape for business firms to enhance their productivity with huge profits. In the first quarter of 2024, the total economy of Dubai reached 115 billion AED. This had a 3.2% increase in the total economy than the first quarter of 2023.Due to this competitive market, the need for digital marketing is also growing among different business firms. It is essential for improving the visibility of and awareness about a brand in a market with cut throat competition like Dubai.
The Key Functions of Digital Marketing Companies
Professional digital marketing agencies perform many key functions for developing the best brand promotion campaign for their business clients. Each of those functions are:
Driving Organic Traffic To The Client’s Website
The main function of a digital marketing agency is to grow the level of organic traffic, for the client’s business website. These agencies possess enough knowledge about the different aspects of digital marketing. This includes inbound marketing, email marketing and search engine optimization to name a few. In a very budget-friendly manner, these agencies work to improve a website’s organic traffic and generate more business leads for their clients. Organic traffic means the total number of people who land at the website of a business firm, by directly searching for it on search engines such as Google and YouTube.
Generating Relevant Sale-Oriented Business Leads
Professional digital marketers know how to work collaboratively, with their business clients. They will understand the marketing specifics of their clients and develop an appropriate promotion campaign. This consists of the ultimate marketing goals/objectives, the target clients/audience and the sales funnel. Digital marketing agencies study the sales funnel of their business clients, very carefully. They do this to assess the current condition of the leads, within the sales funnel. These agencies utilize the right tactics for moving relevant business leads from the top of the sales funnel to its bottom. A sales funnel is a marketing term. It helps in understanding the journeys of a potential customer, from getting attracted to making a purchase.
Expanding The Overall Awareness And Reach Of A Brand
A large number of consumers today prefer online shopping. According to recent estimates, the online shopping market will reach 58.74 Trillion USD by 2028 end. A digital marketing firm promotes a business’s products/services online and helps them build a healthy relationship with clients. This ultimately results in higher brand awareness and reach. A professional digital marketer uses his/her full expertise to enhance website visibility and online popularity of a brand.
Developing a Unique Digital Marketing Strategy for Dubai’s Competitive Market
A business firm desiring to grow in the competitive market of Dubai, needs to have a unique digital marketing strategy. This strategy consists of a set of planned actions. Each of these actions will be performed digitally for effectively achieving business marketing goals/objectives. A unique digital marketing strategy helps to understand what things are working in favor of the business and what are working against.
Digital marketing agencies are always ready to develop a Dubai-specific unique digital marketing strategy for their client’s brand. A unique digital marketing strategy will help in:
Learning More About The Industry
Digital marketing strategy will include every aspect of the business. This may include current market conditions, consumer behaviors and the competitors. It acts as the best opportunity for a business firm to gain more deep insights and knowledge about the industry. They will be able to perform bigger and better.
Collecting Real-Time Performance Data
Unique strategy for digital marketing also provides real time data about the performance of the business. It helps them to analyze what is good for the business and what is not. This information will help the business to operate accordingly for the best outcomes.
Setting The Business In The Right Direction
The right strategy for digital marketing will drive the business in the right direction, with minimum risks. It should consist of SMART* principals. Digitally marketing with SMART principals, help businesses to reach more target audiences, in the Dubai market.
Understanding The Potential Consumers
Understanding the base of the targeted customers is a necessary component of the digital marketing strategy. It helps the business to know the behavior of their potential clients and promote the products/services accordingly.
Avoiding Risks And Staying Relevant
A business comes with profits and risks. The more is the risk, the more is the profit. Avoiding every risk is not easy. But avoiding unnecessary risk is possible with the right strategy for digital marketing. Avoiding unnecessary risk helps a business stay afloat in the market for the long haul.
Technological Advancements Digital Marketing Agencies in Dubai
Tech is taking over digital marketing in Dubai. Professional digital marketers employ the latest advancements to develop robust campaigns.
Artificial Intelligence And Machine Learning
AI and ML are transforming digital marketing. 32% of the digital marketing firms have fully implemented AI. Around 43% of digital marketers have reported experimenting with AI. It helps businesses understand specific customer interactions/ behaviors. These are online tools that help in assessing a large amount of data about the different segments of clients. The business can modify their business proceedings accordingly.
Marketing Data Analytics
This is the heart and soul of digital marketing. This is because relevant business data is a mandatory element for the success of a digital marketing campaign. Data analytics help to track the performance of marketing campaigns. This is necessary for changing marketing strategy and making data-driven informed decisions.
Programmatic Advertising
This type of advertising technology helps to automate the transactions in the online marketing space. It uses different algorithms and real-time bidding systems. It ultimately increases the effectiveness and price-efficiency of ad buying, for a business. According to a report, around 76% of digital ad revenue in Dubai, UAE will be generated through programmatic advertising, by the end of 2028.
Challenges in Dubai’s Digital Marketing Space
There are different challenges for digital marketing in Dubai’s competitive market space. On average, many companies lose around 74% of their market capitalization, due to outdated marketing strategy.
Transformation In Technology
A business needs to stay updated with the change in digital marketing technologies and systems. This can be a big challenge for different business firms as investing in new technologies may not be affordable. Reports show that approx. 75% of people judge the credibility of a business on the basis of its website design.
Regulatory Compliances
Understanding the regulatory landscape of Dubai's market can be a big challenge for business firms. A business needs to follow local as well as international laws for building trust among their customers and being legal in the eyes of the law.
Market Competition
As the business landscape of Dubai is very competitive, many business firms present there and try to gain the attention of target customers.
Building a unique business identity will help businesses in tackling this challenge, to a great extent.
How to Choose the Right Digital Marketing Company?
A business firm needs to assess many things for choosing the most appropriate digital marketing agency, such as:
Defining Business Goals
A business firm should analyze its ultimate business goals and objectives, before choosing a digital marketing agency. The business should clearly express what they want to achieve by doing digital promotion.
Completing Necessary Research
In Dubai, there may be a large number of digital marketing agencies. But to work with the most desired one(s), a business firm must complete necessary research from their side. It can help the business to avoid fake marketers and select the one(s) who can provide great investment values.
Choosing An Up-To-Date Digital Marketing Agency
Updated digital marketing agencies are more suitable for online brand promotion in the competitive market of Dubai. This helps the business to follow latest developments in the market and do promotions accordingly, for huge brand awareness.
Conclusion
Professional digital marketing firms can take the brand promotion of their clients to the next level. These firms will offer the best marketing services to businesses, in the competitive market of Dubai.
It will enhance the popularity of the brand by developing its unique identity in the Dubai market.