In today’s world, where people can easily access brands’ online presence, the design of the brands’ official websites plays a crucial role. Even studies suggest that the design of the website significantly impacts how users engage with the brand’s offerings. The careful use of a colourful palette, attractive typography, and engaging visuals plays a crucial role in user engagement.
When a large multinational company designs its online presence, it looks to convey its image crisply and clearly through its official website. The design should be attractive but not cluttered with too many details.
Information should be presented using simplistic and suitable typography. Only then will users be engaged in the brand offerings. To maintain all of these aspects, a professional web design service is necessary. Without the professional touch, the design of the website will become a mess, which neither the brand nor the users will prefer to consider.
Not only have the visuals of the websites, the responsiveness of the site play a crucial role in user-engagement. Brands lose approximately $2.6 billion annually due to slow or non-responsive websites.
So, let’s explore how professional web design impacts user experience and conversion.
First Impressions Matter
Approximately 94% of all first impressions are influenced by web design. So, if a brand is eager to create a reliable first impression on its visitors, its official website needs to be designed carefully.
As soon as the user visits the website, the design, use of colour, and service sections should give a professional look. A web page with clean visuals and appropriate brand messages catches the attention of the users.
The first experience of using the website goes a long way in influencing the users. If you look at the website of the Swedish-origin furniture company IKEA, you will see the presence of attractive pictures with clear sections for different categories.
Users who want to purchase furniture for their room will prefer its looks first, then might want to know what materials it is made of, or about the warranty. So, the site is filled with colourful, visually attractive images of furniture. It creates an everlasting impression in the users’ minds, influencing them to purchase from the site.
It would have been difficult to curate such an engaging website without the help of a professional web design service.
Navigation and Site Structure
If you have a small website, a linear or sequence structured website will be ideal. The smooth transition from the landing page to other pages of the website offers an excellent user experience.
The site should also have features like breadcrumbs, menus, and searchability to improve user satisfaction. Especially when the website is based on a hierarchical structure with multiple service pages, breadcrumbs, or a searchability feature, it enhances user experience.
Mobile Responsiveness and Accessibility
At a time when most users access websites from their mobile devices, designing the website to be responsive for all devices makes sense. Even 53.8% professional website designers believe that the main reason for redesigning a website is not designing it to be responsive for all screen sizes.
A professional web designer focuses on designing a website responsive enough for users accessing from desktops, tablets, or smartphones. If you are visiting a website and you can easily navigate it, then you will have a better experience.
Page Speed and Technical Performance
Website page loading speed has a great impact on the user experience and also on the ranking of the website. A fast opening website will keep the user engaged on the page. The longer the users have to wait for the page to load, the higher the chance of the users getting a poor experience.
A low page speed will also impact the SEO ranking of the brand’s page. Google uses the Largest Contentful Paint metric to measure the time taken to load the largest image or text block to appear on screen. Generally, the LCP score of 2.5 means that the brand will have a better chance at ranking the website in the SERP.
It means that the page needs to be loaded within 2.5 seconds.
Trust Signals and Professional Credibility
At the time when users visit a website, they look for the credibility and security of the site. A secure web page will help bring credibility and trust among the users. If you use a professional web design service, the web designer might suggest that you use SSL (Secure Sockets Layer) on the website.
It is a security protocol that protects the connection between the web browser of the user and the server of the web page. All the information exchanged between the two parties remains secure. Users can also make secure payments on the web page.
Besides, testimonials on the web page from a satisfied client or customer can also improve the user experience. Customers learn a lot about the brand from the first-hand experience of users. It creates a sense of trust among the customers about the brand.
If the site does not generate a sense of trust in the minds of the user, the user may leave the site instantly.
Conversion-Focused Design Elements
A professional web design service will design a website to increase the conversion rate. The client may not even know the process and importance of designing the website to generate more conversions, but the web design professional will take care of it.
Moreover, the colourful button and design of the page help attract users to the website. A thoughtful use of colour palette reflects a sense of professionalism to the users. They might think that the brand offers professional-grade service to their clients.
Careful placement of the Call to Action (CTA) button at different places on the web page motivates users to take action. It can be purchasing a product or buying a service for the web page. The CTA button should be relevant to the content of the web page.
At the same time, an easy sign-up and checkout serve the purpose of onboarding and conversion of potential customers. The professional web service will design the website to generate a better user experience through careful web design.
Data-Driven Design Improvements
The design of the web page can be improved through a data-driven approach. For example, an A/B testing tool can be used to see which web design option (Design A or Design B) generates more engagement and conversion.
Depending on the findings of the A/B testing, a professional can design the web page to make it more engaging and effective.
At the same time, quantitative data helps in designing the web page. For example, the number of clicks on a particular button on a web page, or the percentage of users who purchased the products, can be useful for the designer to improve web page design.
Ready to Design an Impactful Website?
A better web page design engages users more in the brand offerings. It implies an excellent user experience. Professional web designers use data to improve and enhance the web design. The goal is to improve and enhance user engagement, which may lead to a higher conversion rate.
If you need a professional web designer, get in touch with Lubnanona today!